20 lessons I learned in Dental Business Management

This book is an introduction to an entrepreneurial mindset, that most dentists, when they leave dental school have not acquired. It talks about the fundamentals to have in mind if you want to be successful in business. It introduces you into personal branding ideas. It gives you some marketing ideas and hints about the selling process. What it is not: It is not a complete guide on how to handle every aspect of your Dental Business. It just pretends to open the mind of clinically skilled dentists, who want to help patients receive the best possible treatment (with them, of course).