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Structured Patient Communication & Case Acceptance Masterclass
- Valencia (Spanien)
- September 25-26, 2026
- Teilnehmerzahl auf 14 begrenzt,
YOUR clinical work is flawless. But the patient says “no.”
When a patient rejects a comprehensive treatment plan, they are rarely rejecting your clinical skills. They are rejecting the communication gap. If you find yourself over-explaining laboratory costs, offering arbitrary discounts, or feeling like a “salesperson” rather than a medical professional, this masterclass will fundamentally change your practice.
Transforming Clinical Expertise into Case Acceptance
Over two intensive days, we bridge the gap between world-class clinical precision and advanced patient psychology.
Evidence-Based Communication Training
At EIDE, we believe true dental mastery requires more than flawless execution. Led by Dr. Germán Gómez, this masterclass provides practice owners with a complete blueprint for professional excellence, deep patient trust, and measurable practice success.
Upon completion, you will receive an official EIDE Certificate and a Chronological Transcript verifying 22 CPD Points for your local dental association.
Größere Gruppen oder andere Termine, bitte Kontaktieren Sie uns und Fragen
Das Programm
The 3-Phase Hybrid Curriculum
To maximize our live clinical role-play time in Valencia, this masterclass utilizes a “Flipped Classroom” model. You will master the foundational psychology at home through our digital platform, allowing us to dedicate our time in Spain exclusively to high-level execution, advanced objection handling, and practical application.
Phase 1: The Pre-Seminar E-Learning (Completed from Home)
To ensure all attendees arrive in Valencia with the same baseline knowledge, you must complete these 5 digital modules and pass the online exam prior to your arrival.
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Online 01: 3 Reasons Why Patients Buy Your Treatments
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Online 02: Basics of Patient Communication (The 93% Rule)
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Online 03: 5 Reasons Patients Don’t Buy Your Treatments
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Online 04: What Language to Use for Patients
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Online 05: The Keywords of Closing
The Baseline Online Exam: A final assessment to ensure you are ready for the live simulations.
Phase 2: Advanced Frameworks & Application (Day 1 – Friday) This day is dedicated to installing your high-ticket communication frameworks and mastering advanced sales architecture.
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08:30 – 09:00 | Welcome & Coffee: Arrival at the EIDE Training Center, registration, and morning coffee with your international cohort.
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09:00 – 11:00 | The 12-Step Closing Sequence: We break down the complete architecture of a high-value consultation. Learn how to take “Immediate Control,” navigate the “Transition,” and strategically “Lower the Action Threshold” to seamlessly guide the patient to a “Yes”.
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11:00 – 11:30 | Morning Coffee Break
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11:30 – 13:00 | Gift-Wrapping Your Value & The 4P Method: Learn why price is what they pay, but value is what they get. We will cover how to “Gift-Wrap” your treatments so the perceived value heavily outweighs the cost, seamlessly structured through the Promise, Picture, Proof, and Pitch (4P) method.
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13:00 – 14:30 | Networking Lunch (Authentic Paella): Freshly prepared Valencian paella served on-site for relaxed peer-to-peer discussions.
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14:30 – 17:30 | The Advanced Objection Playbook: Move beyond basic objection handling. Learn the art of Deflection and Looping (redirecting resistance using phrases like “I hear what you are saying… but let me ask you a question” to resell the treatment). We will also cover the exact scripts to isolate objections using the “What makes you say that?” framework.
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20:00 onwards | Optional VIP Mastermind Dinner: Join Dr. Gómez and fellow practice owners for an exclusive culinary experience at one of Valencia’s top restaurants.
Phase 3: The Kinetic Role-Play Lab (Day 2 – Saturday)
Attendees pair up in our 7 clinical rooms, equipped with dual lapel microphones, to record smartphone videos navigating exact, high-pressure patient scenarios.
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09:00 – 11:00 | Simulation 1 & 2 (The Price & Stall Traps):
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Simulation 1: The patient objects purely on price. Practice executing the exact script: “I agree with you; our price is exactly €200 higher than our next competitor. Why do you think hundreds of patients have made the treatment with us…?”.
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Simulation 2: The “Let Me Think About It” smokescreen. Practice pre-framing the consultation to eliminate this stall tactic entirely.
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11:00 – 11:30 | Morning Coffee Break
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11:30 – 13:00 | Simulation 3 (The 10 Closes & The Indecisive Patient): Apply Dr. Gómez’s top closing strategies. Practice the Alternative Close (jumping over the big decision to focus on minor details) and the Sudden Death Close (taking control of your schedule using an ultimatum script and a blank consent form for chronically indecisive patients).
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13:00 – 14:30 | Networking Lunch: Premium Valencian Rice Catering served in the clinic.
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14:30 – 16:30 | The “Hot Seat” Video Analysis: Group video analysis of your morning simulations, grading your tonality, body language, script accuracy, and the strategic use of silence after asking for the close.
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16:30 – 17:30 | Champagne Toast & Certificate Delivery: A celebratory champagne toast to the cohort and the formal presentation of your certified Certificates of Attendance.
Optionen
Your Registration Includes:
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Immediate Digital Access (Phase 1): Instant access to the 5 foundational E-Learning modules to master the psychology of case acceptance at your own pace before arriving in Spain.
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The 2-Day Live Clinical Masterclass (Phases 2 & 3): Your exclusive seat at the EIDE clinical headquarters in Valencia for the intensive, face-to-face kinetic role-play and advanced framework training.
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Gourmet Valencian Catering: Enjoy premium morning coffee stations and savory breaks, followed by an authentic, catered Valencian paella experience served directly in the venue for lunch on both Friday and Saturday.
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The EIDE Masterclass Workbook: Comprehensive printed course documents containing all communication frameworks and clinical strategies.
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Official Certification: The EIDE Certificate of Completion and the Chronological Transcript verifying 22 CPD Points for your local dental association.
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Exclusive Bonus: A complimentary, physical copy of the book “Sales Skills Bootcamp for Dentists” to reinforce your learning and train your clinic staff.
Your Registration Includes:
-
Immediate Digital Access (Phase 1): Instant access to the 5 foundational E-Learning modules to master the psychology of case acceptance at your own pace before arriving in Spain.
-
The 2-Day Live Clinical Masterclass (Phases 2 & 3): Your exclusive seat at the EIDE clinical headquarters in Valencia for the intensive, face-to-face kinetic role-play and advanced framework training.
-
Gourmet Valencian Catering: Enjoy premium morning coffee stations and savory breaks, followed by an authentic, catered Valencian paella experience served directly in the venue for lunch on both Friday and Saturday.
-
The EIDE Masterclass Workbook: Comprehensive printed course documents containing all communication frameworks and clinical strategies.
-
Official Certification: The EIDE Certificate of Completion and the Chronological Transcript verifying 22 CPD Points for your local dental association.
-
Exclusive Bonus: A complimentary, physical copy of the book “Sales Skills Bootcamp for Dentists” to reinforce your learning and train your clinic staff.
- Permanent EIDE WhatsApp Mastermind Access: You will gain immediate entry into our exclusive, invite-only mastermind group. This zero-fluff, strictly professional network serves as your pre-event concierge for logistics, a live hub for sharing clinical frameworks and notes during the weekend, and a permanent post-event support system where you can troubleshoot difficult patient objections, share your wins, and refine your scripts alongside Dr. Gómez and your international peers.
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The Inaugural Valencia Masterclass: Global Expertise, Finally at Home
Since 1999, Dr. Germán Gómez has delivered over 500 lectures and clinical masterclasses across 43 countries. As the author of “Sales Skills Bootcamp for Dentists,” his communication frameworks have transformed clinics worldwide.
Now, he is bringing his international curriculum home.
To celebrate the opening of our exclusive EIDE clinical headquarters at his clinic SonrisaBonita in Valencia, we are offering a special Inaugural Courtesy Rate for this first cohort.
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Standard Registration: €1,850 (0% VAT)
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Inaugural Valencia Courtesy Rate: €1,250 (0% VAT) (Strictly limited to these 14 seats)
The Professional Exchange:
This €600 professional courtesy is offered exclusively to our first Valencia cohort. Because this inaugural event will be professionally filmed to showcase our new clinical headquarters, all 14 attendees are required to sign a standard media release for in-clinic photography and participate in a brief video interview. By registering for this specific date, you secure the courtesy rate and agree to this media partnership.
Secure Your Seat (Strictly Limited to 14 Attendees) Medical CE in Spain is VAT-exempt under Article 20 of the VAT Law. The price you see is the final price.
Standard Registration: €1,850 (0% VAT)
Inaugural Valencia Courtesy Rate: €1,250 (0% VAT)
Early Bird Inaugural Rate: €950 (0% VAT) (Save €300 – Strictly expires 60 days before the course start date)
The Professional Exchange:
Because this inaugural event will be professionally filmed to showcase our new clinical headquarters, all attendees are required to sign a standard media release for in-clinic photography and participate in a brief video interview. By registering for this specific date, you secure the Courtesy Rate and agree to this media partnership.
Registration Process:
Payment is processed via direct bank transfer. To secure your seat, please send us an email or a WhatsApp to submit your details. Our administrative team will generate your official 0% VAT invoice within 24 hours after all the details are clear. Your placement in the masterclass is officially guaranteed upon receipt of your transfer.
Upgrade to VIP Registration: The Mastermind Dinner (+€150)
Elevate your masterclass experience by upgrading to the VIP Registration tier. This includes your seat at our exclusive Mastermind dinner on Friday evening, hosted at one of Valencia’s premier culinary destinations. Enjoy a multi-course tasting menu, premium wine pairing, and high-level clinical networking in a private acoustic environment. (Note: To ensure seamless B2B accounting for your clinic, this upgrade will simply appear as “VIP Masterclass Registration” on your official 0% VAT invoice).
Traveling with family? Spouses and partners are more than welcome to join us for the dinner (+€150 per guest). We will issue a separate, private invoice for your companion.
This masterclass utilizes a hybrid curriculum. Upon registration, you receive immediate access to the Phase 1 E-Learning modules. Because this digital value is delivered instantly, a €400 portion of your registration fee is strictly non-refundable under any circumstances.
Due to the intimate nature of the maximum 14-seat live clinical lab and the hard costs associated with premium destination catering, the live-event portion of your ticket is subject to the following cancellation tiers:
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More than 60 days before the event: 100% refund of your live-event seat (Total paid minus the €400 digital access fee). You retain full access to the online learning platform.
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30 to 60 days before the event: 40% refund of your live-event seat. Alternatively, you may roll your live-seat credit over to our next available Valencia cohort, subject to a €300 administrative re-booking fee to cover incurred clinical and catering costs.
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Less than 30 days before the event: No refunds will be issued. However, you may transfer your live-event seat to a colleague up to 48 hours before the event begins. Because the original registrant retains their digital access, the new attendee is subject to a €400 administrative fee to grant them their own mandatory access to the Phase 1 E-Learning platform.
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Cancellation by Organizer: In the highly unlikely event that EIDE must cancel or postpone the live masterclass, you will receive a full refund for the live-event portion of your ticket. Please note that EIDE is not liable for any non-refundable travel, flight, or accommodation costs. We highly recommend purchasing standard travel insurance.
What International Colleagues Are Saying About Dr. Gómez’s Frameworks:
“This is a very comprehensive and thorough course for dentists and medical doctors… who need to sell their private services to help people improve their health, although many times they don’t feel the need. Highly recommended!” — Luis Cuesta (Switzerland) ⭐⭐⭐⭐⭐
“Clear information that you can use the next day in the office.” — Eranga Kaneira (USA) ⭐⭐⭐⭐⭐
“It’s amazing learning, I will definitely implement. Thank you for the guiding. One of the best lectures I have attended till now.” — Dr. Amela Khan (United Arab Emirates) ⭐⭐⭐⭐⭐
“Outstanding course and a great way of presenting the facts. Highly recommend!” — Kay Oswald (USA) ⭐⭐⭐⭐⭐
Dr. Germán Gómez, D.D.S., M.D., Ph.D.
Director of the European Institute of Dental Education (EIDE)
Dr. Germán Gómez is a highly experienced, practicing clinician who understands the daily realities of the dental chair. Originally from Spain, he completed his extensive medical and dental degrees in Germany, followed by advanced esthetic training in Los Angeles and San Francisco.
Over the last 24 years, Dr. Gómez has held over 500 lectures, seminars, and hands-on workshops in 43 different countries. He teaches frameworks born from real-world survival and success, not just theory. He is also the author of five books focused on Dental Business Management, Sales Skills, and Communication techniques for Dentists.
Official Accreditations & Trust:
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Doctor of Dental Surgery (D.D.S.) and Doctor of Medicine (M.D.) from the University of Tübingen, Germany.
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Doctoral thesis (Ph.D.) in oral implantology from the University of Tübingen.
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Fully registered and recognized by the Bezirkszahnärztekammer Stuttgart.
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Registration Number: 1021166.
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Note: The masterclass academic content complies with the strict continuing education guidelines of the German Dental Association (BZÄK/DGZMK).
Your growth does not stop when you leave Valencia. As an attendee, you gain permanent access to the EIDE Case Acceptance Mastermind group—an elite network of international peers.
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Pre-Event Concierge: Direct logistical support, exact GPS coordinates for the clinical headquarters, and local restaurant networking before you even land.
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Live Event Integration: Real-time sharing of whiteboard notes, clinical frameworks, and kinetic role-play insights during the weekend.
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Post-Event Support (The Real Value): A permanent, high-level clinical and business network. Share your Monday morning wins, troubleshoot difficult patient objections in real-time, and refine your scripts alongside Dr. Gómez and your peers.
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Note: To protect the premium value of this network, the group operates under a strict “No Fluff” policy, ensuring every single notification contributes to your business or clinical growth
Im Preis enthalten:
Your Registration Includes:
-
Immediate Digital Access (Phase 1): Instant access to the 5 foundational E-Learning modules to master the psychology of case acceptance at your own pace before arriving in Spain.
-
The 2-Day Live Clinical Masterclass (Phases 2 & 3): Your exclusive seat at the EIDE clinical headquarters in Valencia for the intensive, face-to-face kinetic role-play and advanced framework training.
-
Gourmet Valencian Catering: Enjoy premium morning coffee stations and savory breaks, followed by an authentic, catered Valencian paella experience served directly in the venue for lunch on both Friday and Saturday.
-
The EIDE Masterclass Workbook: Comprehensive printed course documents containing all communication frameworks and clinical strategies.
-
Official Certification: The EIDE Certificate of Completion and the Chronological Transcript verifying 22 CPD Points for your local dental association.
-
Exclusive Bonus: A complimentary, physical copy of the book “Sales Skills Bootcamp for Dentists” to reinforce your learning and train your clinic staff.
Your Registration Includes:
-
Immediate Digital Access (Phase 1): Instant access to the 5 foundational E-Learning modules to master the psychology of case acceptance at your own pace before arriving in Spain.
-
The 2-Day Live Clinical Masterclass (Phases 2 & 3): Your exclusive seat at the EIDE clinical headquarters in Valencia for the intensive, face-to-face kinetic role-play and advanced framework training.
-
Gourmet Valencian Catering: Enjoy premium morning coffee stations and savory breaks, followed by an authentic, catered Valencian paella experience served directly in the venue for lunch on both Friday and Saturday.
-
The EIDE Masterclass Workbook: Comprehensive printed course documents containing all communication frameworks and clinical strategies.
-
Official Certification: The EIDE Certificate of Completion and the Chronological Transcript verifying 22 CPD Points for your local dental association.
-
Exclusive Bonus: A complimentary, physical copy of the book “Sales Skills Bootcamp for Dentists” to reinforce your learning and train your clinic staff.
- Permanent EIDE WhatsApp Mastermind Access: You will gain immediate entry into our exclusive, invite-only mastermind group. This zero-fluff, strictly professional network serves as your pre-event concierge for logistics, a live hub for sharing clinical frameworks and notes during the weekend, and a permanent post-event support system where you can troubleshoot difficult patient objections, share your wins, and refine your scripts alongside Dr. Gómez and your international peers.
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Direkte verbindungen nach Valencia (Spanien)
Veranstaltungsort
EIDE Training Center Valencia, Spain
Hotel Vorschläge,
Wir haben keine Vereinbarungen, so haben Sie die freie Wahl des Hotels. Jedoch, können wir Ihnen bei der Reservierung helfen.
Hier sind Vorschläge, in der Nähe des Veranstaltungsortes.
